Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Gully Labs is that it takes Indian design seriously. Not as a reference. Not as a surface. But as something that can stand on its own and still feel contemporary, desirable, and global.
And that matters, especially now.
Because a lot of creatives today are still looking outside India for taste, language, and validation. And when that happens too often, we start losing touch with what makes this ecosystem distinct in the first place.
What Gully Labs is doing feels important because it pushes in the other direction. It shows that what comes from here can carry aspiration too. That design from India does not have to imitate to be seen.
And that's why this conversation matters. Because creatives need to hear from people who are actually building with that belief. People who are proving that identity, craft, and culture can still move forward and still connect.
That's why we wrote this. Because this is the kind of conversation that belongs with Arjun and Animesh, at Gully Labs.
- orange chowk.
We built this because creatives need a room like this.If Gully Labs believes that too, let's figure out what doing this together looks like.
We want that to be with Arjun and Animesh, at Gully Labs, with a curated room of creatives and designers from the community.
The question on the table: What does it take to build something from India that feels original, aspirational, and fully its own? No stage. No script. Just the room.